"Purple Cow: Transform Your Business by Being Remarkable" By: Seth Godin- Post #5

What is Marketing?

Of course, we all have a simple, overarching definition of what we deem to be "marketing". Godin thinks that marketing is "the act of inventing a product" (100). The entails all of the important processes needed for selling a product or service. This includes: pricing, producing, selling, and all the other things in-between. In order for a company to be a "purple cow" company, Godin suggests that the CEO or head of the company HAS to be a marketer. Jet Blue didn't just become the purple cow company that it is today. From day one, a marketer invented a brand that stood out to people. The clean and re-envisioned brand made people stop and think before purchasing airline tickets. It had a purple cow factor that made it stand put among its brown cow competitors.

This doesn't just apply to large companies like Jet Blue, and Starbucks. It applies to small, local businesses looking to create a brand that stands out to the consumer. This applies to any entrepreneur looking to invent a new product or service. Godin suggests that if a company is failing, it is most likely because the senior management is running a company, not marketing the product that they are intending to sell. Marketing is a pivotal part of making or breaking a company.

I hope to use the information in this chapter to help with "inventing" my pom pom hats. I have assessed that there is a demand for my hats in the market. I now have to focus on being the marketer that I need to be in order to sell my hats. If I run my business without a strong marketing vision in mind, I won't be nearly as successful as if I do try to incorporate as much marketing as possible.